Release: 2025
Verolica — Visual Identity for a Digital Brand
Presentation
Task
Develop a modern visual identity for the Verolica digital brand that looks high-tech, dynamic, and recognizable, and that integrates seamlessly into both product interfaces and communication materials.
Realization
A comprehensive brand system was created, including a logo, a corporate color palette, typography, and a set of graphic symbols. The foundation of the identity is a dynamic symbol with fluid forms, complemented by a contrasting combination of dark graphite, bright orange, and light blue. Additional patterns and modular symbols expand the brand’s visual language and allow for flexible application in the digital environment. All elements are consolidated into a single style guide with usage guidelines.
