Yug Pragmatika — Promotional Creatives for a Building Materials Product Line
Task
Develop a series of promotional visuals for a range of finishing products that clearly present product benefits, usage scenarios, and key specifications in a way that is easy for customers to understand.
Realization
A set of marketing creatives was designed for several products in the brand’s range, including primer, ceiling paint, and concrete contact coating. The visual system is based on a clear modular structure with a strong focus on packaging, technical features, coverage, volume, and application areas. The design combines product renders, interior imagery, icons, and infographic-style content blocks to make the information clear and easy to scan. Color accents help differentiate product categories while maintaining consistency across the entire product line.
