LUMO Cosmetics — Data-Driven Business Presentation
Task
Design a business presentation for a cosmetics brand with a large volume of analytical data, covering revenue structure, sales performance, channel efficiency, regional growth, operational metrics, and the economics of individual initiatives. The key challenge was to make complex information easy to understand while preserving a premium brand image.
Realization
A cohesive visual system was created to combine premium product aesthetics with a data-driven approach. Financial and marketing metrics were translated into charts, diagrams, tables, and KPI blocks with a clear information hierarchy. A deep blue palette, translucent layers, water-inspired imagery, and large-scale product photography reinforce the cosmetics theme and create a sophisticated, technology-oriented look. Despite the high density of information, the slides remain visually consistent and make key insights easy to identify.
